{"id":241,"date":"2026-09-01T22:29:31","date_gmt":"2026-09-01T21:29:31","guid":{"rendered":"https:\/\/ciarathevibe.com\/?page_id=241"},"modified":"2026-09-04T08:12:26","modified_gmt":"2026-09-04T07:12:26","slug":"campaigns-strategy","status":"publish","type":"page","link":"https:\/\/ciarathevibe.com\/index.php\/campaigns-strategy\/","title":{"rendered":"Campaigns &#038; Strategy"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\"><strong>I find the story at the center of a campaign, figure out who needs to hear it, and build the content ecosystem that carries it there.<\/strong><\/p>\n\n\n\n<div style=\"height:23px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\">HeartShine Pageants &#8211; \u00a0Building a Multi-Audience Communications &amp; Sponsorship System<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Challenge<\/strong><br>HeartShine needed to communicate clearly with very different audiences\u2014including parents of younger contestants, adult participants, reigning titleholders, community sponsors, and pageant partners\u2014while also strengthening the professionalism and perceived value of the event itself.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>My approach<\/strong><br>Built a multi-audience communications system across print, digital, event, and partnership channels. I tailored messaging for each stakeholder group, developed contestant and parent materials, created promotional and event graphics, wrote press and internal communications, and led sustained sponsor outreach designed to improve the quality of the contestant experience and awards.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><br><strong><em>Email Newsletter for all current titleholders and their families<\/em><\/strong><\/p>\n\n\n\n<div data-wp-interactive=\"core\/file\" class=\"wp-block-file\"><object data-wp-bind--hidden=\"!state.hasPdfPreview\" hidden class=\"wp-block-file__embed\" data=\"https:\/\/ciarathevibe.com\/wp-content\/uploads\/2026\/09\/heartshine-newsletter-1.pdf\" type=\"application\/pdf\" style=\"width:100%;height:600px\" aria-label=\"Embed of heartshine-newsletter-1.\"><\/object><a id=\"wp-block-file--media-473f2efc-7c1b-41ef-b9d4-1dbdc92aed83\" href=\"https:\/\/ciarathevibe.com\/wp-content\/uploads\/2026\/09\/heartshine-newsletter-1.pdf\">heartshine-newsletter-1<\/a><a href=\"https:\/\/ciarathevibe.com\/wp-content\/uploads\/2026\/09\/heartshine-newsletter-1.pdf\" class=\"wp-block-file__button wp-element-button\" download aria-describedby=\"wp-block-file--media-473f2efc-7c1b-41ef-b9d4-1dbdc92aed83\">Download<\/a><\/div>\n\n\n\n<p class=\"wp-block-paragraph\"><strong><em>Miss California Program Book (print magazine)<\/em><\/strong><\/p>\n\n\n\n<div data-wp-interactive=\"core\/file\" class=\"wp-block-file\"><object data-wp-bind--hidden=\"!state.hasPdfPreview\" hidden class=\"wp-block-file__embed\" data=\"https:\/\/ciarathevibe.com\/wp-content\/uploads\/2026\/09\/Copy-of-Copy-of-2022-Program-Book-10-\u00d7-12.5-in.pdf\" type=\"application\/pdf\" style=\"width:100%;height:600px\" aria-label=\"Embed of Copy-of-Copy-of-2022-Program-Book-10-\u00d7-12.5-in.\"><\/object><a id=\"wp-block-file--media-bf412188-2dde-488d-958e-99972b39dfa2\" href=\"https:\/\/ciarathevibe.com\/wp-content\/uploads\/2026\/09\/Copy-of-Copy-of-2022-Program-Book-10-\u00d7-12.5-in.pdf\">Copy-of-Copy-of-2022-Program-Book-10-\u00d7-12.5-in<\/a><a href=\"https:\/\/ciarathevibe.com\/wp-content\/uploads\/2026\/09\/Copy-of-Copy-of-2022-Program-Book-10-\u00d7-12.5-in.pdf\" class=\"wp-block-file__button wp-element-button\" download aria-describedby=\"wp-block-file--media-bf412188-2dde-488d-958e-99972b39dfa2\">Download<\/a><\/div>\n\n\n\n<p class=\"wp-block-paragraph\"><strong><em>Selected Graphics for HeartShine Announcements<\/em><\/strong><\/p>\n\n\n\n<figure class=\"wp-block-gallery has-nested-images columns-default is-cropped wp-block-gallery-1 is-layout-flex wp-block-gallery-is-layout-flex\">\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"1024\" data-id=\"444\" src=\"https:\/\/ciarathevibe.com\/wp-content\/uploads\/2026\/09\/Copy-of-Social-Media-Instagram-Post-Square-3-1024x1024.png\" alt=\"\" class=\"wp-image-444\" srcset=\"https:\/\/ciarathevibe.com\/wp-content\/uploads\/2026\/09\/Copy-of-Social-Media-Instagram-Post-Square-3-1024x1024.png 1024w, https:\/\/ciarathevibe.com\/wp-content\/uploads\/2026\/09\/Copy-of-Social-Media-Instagram-Post-Square-3-300x300.png 300w, https:\/\/ciarathevibe.com\/wp-content\/uploads\/2026\/09\/Copy-of-Social-Media-Instagram-Post-Square-3-150x150.png 150w, https:\/\/ciarathevibe.com\/wp-content\/uploads\/2026\/09\/Copy-of-Social-Media-Instagram-Post-Square-3-768x768.png 768w, https:\/\/ciarathevibe.com\/wp-content\/uploads\/2026\/09\/Copy-of-Social-Media-Instagram-Post-Square-3.png 1080w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"1024\" data-id=\"443\" src=\"https:\/\/ciarathevibe.com\/wp-content\/uploads\/2026\/09\/Copy-of-Social-Media-Instagram-Post-Square-2-1024x1024.png\" alt=\"\" class=\"wp-image-443\" srcset=\"https:\/\/ciarathevibe.com\/wp-content\/uploads\/2026\/09\/Copy-of-Social-Media-Instagram-Post-Square-2-1024x1024.png 1024w, https:\/\/ciarathevibe.com\/wp-content\/uploads\/2026\/09\/Copy-of-Social-Media-Instagram-Post-Square-2-300x300.png 300w, https:\/\/ciarathevibe.com\/wp-content\/uploads\/2026\/09\/Copy-of-Social-Media-Instagram-Post-Square-2-150x150.png 150w, https:\/\/ciarathevibe.com\/wp-content\/uploads\/2026\/09\/Copy-of-Social-Media-Instagram-Post-Square-2-768x768.png 768w, https:\/\/ciarathevibe.com\/wp-content\/uploads\/2026\/09\/Copy-of-Social-Media-Instagram-Post-Square-2.png 1080w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"1024\" data-id=\"442\" src=\"https:\/\/ciarathevibe.com\/wp-content\/uploads\/2026\/09\/Copy-of-Social-Media-Instagram-Post-Square-1024x1024.png\" alt=\"\" class=\"wp-image-442\" srcset=\"https:\/\/ciarathevibe.com\/wp-content\/uploads\/2026\/09\/Copy-of-Social-Media-Instagram-Post-Square-1024x1024.png 1024w, https:\/\/ciarathevibe.com\/wp-content\/uploads\/2026\/09\/Copy-of-Social-Media-Instagram-Post-Square-300x300.png 300w, https:\/\/ciarathevibe.com\/wp-content\/uploads\/2026\/09\/Copy-of-Social-Media-Instagram-Post-Square-150x150.png 150w, https:\/\/ciarathevibe.com\/wp-content\/uploads\/2026\/09\/Copy-of-Social-Media-Instagram-Post-Square-768x768.png 768w, https:\/\/ciarathevibe.com\/wp-content\/uploads\/2026\/09\/Copy-of-Social-Media-Instagram-Post-Square.png 1080w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/figure>\n\n\n\n<div style=\"height:23px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<p class=\"wp-block-paragraph\">&#8211; Coming soon &#8211; <\/p>\n\n\n\n<h2 class=\"wp-block-heading\">LifeChronicles &#8211; Nonprofit Donor Email Campaign<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Challenge<\/strong><br>After a significant loss of federal funding, LifeChronicles needed to diversify its donor and sponsorship base while strengthening support for an upcoming gala fundraiser. The organization needed both immediate fundraising momentum and a broader network of community supporters who understood the urgency and value of its work.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>My approach<\/strong><br>Researched the Montecito and Santa Barbara donor landscape and conducted a deeper analysis of LifeChronicles\u2019 previous supporters, including donor history and audience profiles. I developed targeted outreach to former donors that clearly communicated the funding challenge and invited them not only to give, but to personally introduce LifeChronicles to one or two people in their own networks. I coordinated this relationship-based outreach with the organization\u2019s upcoming gala campaign and created supporting visual assets for the event.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Evidence<\/strong><br>The gala raised&nbsp;<strong>more than $30,000<\/strong>&nbsp;and attendance increased by&nbsp;<strong>20%<\/strong>. LifeChronicles was able to continue providing its services following the funding loss, and the organization served&nbsp;<strong>five more families the following year than the year before<\/strong>.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><\/h2>\n","protected":false},"excerpt":{"rendered":"<p>I find the story at the center of a campaign, figure out who needs to hear it, and build the content ecosystem that carries it there. HeartShine Pageants &#8211; \u00a0Building a Multi-Audience Communications &amp; Sponsorship System ChallengeHeartShine needed to communicate clearly with very different audiences\u2014including parents of younger contestants, adult participants, reigning titleholders, community sponsors, [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-241","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/ciarathevibe.com\/index.php\/wp-json\/wp\/v2\/pages\/241","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/ciarathevibe.com\/index.php\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/ciarathevibe.com\/index.php\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/ciarathevibe.com\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/ciarathevibe.com\/index.php\/wp-json\/wp\/v2\/comments?post=241"}],"version-history":[{"count":8,"href":"https:\/\/ciarathevibe.com\/index.php\/wp-json\/wp\/v2\/pages\/241\/revisions"}],"predecessor-version":[{"id":447,"href":"https:\/\/ciarathevibe.com\/index.php\/wp-json\/wp\/v2\/pages\/241\/revisions\/447"}],"wp:attachment":[{"href":"https:\/\/ciarathevibe.com\/index.php\/wp-json\/wp\/v2\/media?parent=241"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}