I find the story at the center of a campaign, figure out who needs to hear it, and build the content ecosystem that carries it there.
HeartShine Pageants – Building a Multi-Audience Communications & Sponsorship System
Challenge
HeartShine needed to communicate clearly with very different audiences—including parents of younger contestants, adult participants, reigning titleholders, community sponsors, and pageant partners—while also strengthening the professionalism and perceived value of the event itself.
My approach
Built a multi-audience communications system across print, digital, event, and partnership channels. I tailored messaging for each stakeholder group, developed contestant and parent materials, created promotional and event graphics, wrote press and internal communications, and led sustained sponsor outreach designed to improve the quality of the contestant experience and awards.
Email Newsletter for all current titleholders and their families
Miss California Program Book (print magazine)
Selected Graphics for HeartShine Announcements
– Coming soon –
LifeChronicles – Nonprofit Donor Email Campaign
Challenge
After a significant loss of federal funding, LifeChronicles needed to diversify its donor and sponsorship base while strengthening support for an upcoming gala fundraiser. The organization needed both immediate fundraising momentum and a broader network of community supporters who understood the urgency and value of its work.
My approach
Researched the Montecito and Santa Barbara donor landscape and conducted a deeper analysis of LifeChronicles’ previous supporters, including donor history and audience profiles. I developed targeted outreach to former donors that clearly communicated the funding challenge and invited them not only to give, but to personally introduce LifeChronicles to one or two people in their own networks. I coordinated this relationship-based outreach with the organization’s upcoming gala campaign and created supporting visual assets for the event.
Evidence
The gala raised more than $30,000 and attendance increased by 20%. LifeChronicles was able to continue providing its services following the funding loss, and the organization served five more families the following year than the year before.